Advertisements and You!
Assessment Schedule

Visual Language - Presenting

Students should

LEVEL 3

Use verbal and visual features to communicate information, ideas, or narrative, through layout, drama, video, or still photography. 

Key Indicators 
Students will be able to:

·	discuss  how words and images  have been used to communicate meanings and ideas in advertisements 
·	demonstrate understanding of layout techniques through effective use of visual and verbal features to communicate a 'message'.  

LEVEL 4

Combine verbal and visual features to communicate information, ideas, or narrative through drama, video, computer, or other technologies and media. 

Key Indicators 
Students will be able to:

·	discuss how words and images have been combined to communicate meanings and ideas in advertisements 
·	demonstrate effective use of layout techniques to create particular verbal and visual features to communicate a 'message'. 

LEVEL 5

Use and combine verbal, visual and dramatic features to communicate information, ideas, or narrative to an identified audience.  

Key Indicators
Students will be able to:

·	identify and analyse how words and images have been combined to communicate meanings and ideas in advertisements 
·	demonstrate effective use of layout techniques to create particular verbal and visual features to communicate a 'message' to an identified audience. 

Visual Language - Viewing

LEVEL 3

Respond to and discuss meanings and ideas, identifying and describing the effects of and links between verbal and visual features. 

Key Indicators
Students will be able to:

·	discuss how words and images have been used to communicate meanings and ideas in an advertisement 
·	identify and describe, the verbal and visual features in an advertisement and how they are combined for a particular purpose. 

LEVEL 4

Respond to and discuss meanings, ideas and effects, identifying the purposes for which the verbal and visual features are used and combined. 

Key Indicators
Students will be able to:

·	discuss how words and images have been combined to communicate the purpose of an advertisement 
·	identify and discuss the ways in which verbal and visual features can be combined for a particular purpose and audience. 

LEVEL 5

Respond to and discuss various meanings, ideas and effects, describing how verbal and visual features are combined for different purposes. 

Key Indicators
Students will be able to:

·	discuss how words and images are combined for different purposes 
·	identify and analyse the effects of combining verbal and visual features in different ways for a variety of purposes. 

© Ministry of Education, Wellington, New Zealand (First published 1998)