Advertisements and You!
Advertising Language

Alliteration - recurrence for effect of same letter or sound in several words or phrase. 

Cliches - hackneyed phrase or opinion. 

Colloquial language - belonging or proper to ordinary or familiar conversation, not formal or literary. 

Comparatives - adjectives. 

Compound words - made up of two words. 

Emotive language - to excite or arouse feeling. 

Exclamations  - exclaiming. 

Hyperbole - statement exaggerated for special effect. 

Imperatives - of mood expressing command; peremptory. 

Jargon - words or expressions used by particular group or profession. 

Metaphors - a word picture, you say something is something else or speak as though it is something else. 

Neologisms - newly- coined word. 

Puns - humorous use of word to suggest different meanings, or of words of same sound with different meanings. 

Rhetorical questions - asked not for information but to produce effect. 

Rhyme - identity of sound between endings of words or verse-lines. 

Similes - comparison of one thing with another,  (a thing is like something else). 

Slogans - short catchy phrase used in advertising. 

© Ministry of Education, Wellington, New Zealand (First published 1998)